From its rustic beginnings in Milwaukee, Harley-Davidson has become a global icon. The brand's powerful image has resonated with generations of riders, fueling a sense of freedom and adventure. But in recent years, Harley-Davidson has been purposefully evolving its brand identity to connect with new audiences. The company has been developing elect
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From its rustic beginnings in Milwaukee, Harley-Davidson has become a global icon. The brand's powerful image has resonated with generations of riders, inspiring a sense of freedom and adventure. But in recent years, Harley-Davidson has been strategically evolving its brand identity to connect with emerging audiences. The company has been focusing